How to Create Content that Generates Exposure, Loyalty and Sales

Good content strengthens relationships with your customers. “If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you,” writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn’t that what we desire from prospects and current customers?

Some people hesitate to create content because they don’t understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, “When it’s complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast.” One piece of content can work hard for you, building trust and creating engagement in multiple arenas.

Read “How to Create Content that Generates Exposure, Loyalty and Sales” for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.

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Customer Story: Think Up Consulting Recap


With its global client base increasing, Think Up Consulting needed to improve its remote working capabilities. Its VPN-based system sometimes made it difficult for employees to remotely access files. And without a centralized platform, employees wasted time switching between disparate systems.

But with Windows 10 and Microsoft 365 Business, Think Up created a unified solution, increased productivity and security, improved efficacy, and reduced costs. Think Up Consulting empowers its employees to achieve more together.

We can help you increase your global client base. Contact us to learn more.

Cost Savings and Business Benefits Enabled by Windows 10 Security Features

$1.1 million was saved by those using Windows 10 as a result of reduced productivity impact of malware infections. This Forrester Consulting study, commissioned by Microsoft, examines the Total Economic Impact™ of Windows 10 security features. Windows 10 provides a completely integrated solution, which impacts overall security and minimizes use of system resources.

Check out the full study to learn more about Windows 10 features to better understand the benefits, costs, and risks associated with this investment with Play Good Group.

View: Cost Savings and Business Benefits Enabled by Windows 10 Security Features

Reduce costs with Windows and Office

70% of small and midsize businesses (SMBs) reinvest saved money into their business thanks to the cloud.

Simplify the process of keeping devices up to date while saving time, reducing costs, and gaining control. Check out this infographic–which shows industry trends, pain points, and proof points–to learn why and how.

And to find the right Windows 10 and Microsoft 365 Business solution for your business to reduce costs, contact our team at Play Good Group.

View: Reduce costs with Windows and Office

Run effective meetings with Microsoft Teams


This video is a virtual class on running meetings with Microsoft Teams, led by a Microsoft training specialist. In this class, you’ll learn how to schedule and manage Teams meetings end-to-end. You’ll see how to access meetings and content easily and assess which devices will work best. The video also covers how to use Teams before, during, and after your meeting to create the best experience for your remote team.

Why Your Elevator Pitch Isn’t Working

The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don’t have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you’re communicating an intentional message.

For example, author Anna Johansson writes that too often the “bottom line” of a pitch isn’t apparent, and though it will vary depending on your audience, it should also be clear what it is: “For investors, it’s either profitability or longevity. For clients, it’s often a proposed solution to a real problem.” As Johansson states, you must know who you’re talking with—and adjust your pitch accordingly. Easy to understand, harder to do. She provides good tips on how to create, polish, and tweak a distinctive elevator pitch

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Quantifying the value of collaboration with Microsoft Teams

Employees save four hours each week with improved collaboration and information sharing, according to Forrester’s Total Economic Impact™ Of Microsoft Teams.

Microsoft Teams puts everything organizations need into one place. Everything from chats, meetings, calling, and Microsoft 365 Business apps are brought together to make faster, more informed decisions in a single, intelligent hub. With Teams, every type of worker can be empowered to contribute their voice and take shared accountability for business outcomes.

Read this blog to learn more and contact us at Play Good Group to get started today.

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Unblocking Teamwork: four tools and strategies to improve collaboration

This Microsoft eBook goes into detail about key tools and strategies to help customers overcome blockers and improve collaboration using Microsoft Teams. These tips can easily be adapted and applied to remote work. Suggestions include streamlining tools and apps, making virtual meetings more efficient, and improving version control.

View: Unblocking Teamwork: four tools and strategies to improve collaboration